The Story On Instagram Stories

Whether you’re a seasoned social media user or a novice, you might have noticed that stories have become a big thing. There’s Facebook stories, Instagram Stories and even Snapchat Stories. So which one is for you and how do you use them for your business? Let’s get you started!

Which Story Is Best?

To decide which social media story platform is for you and your business, you must define who your audience is. Are you trying to reach  those between 18-35? 40-60 year olds? Knowing who you are trying to reach is your first step in finding the right platform(s) for you. Once you have your target market in mind, you can take your next step.

For today’s purpose, we will be answering questions about Instagram stories. Why should I use Instagram Stories? Who can I reach by using Instagram stories? How do I do it as a business? We will answer all of these questions.

A Growing Platform

Did you know that Instagram Stories now have 500 million daily active users? Every. Single. Day. That is a lot of people consistently using Insta stories, and the expectation is that the growth won’t stop now. The number of users is a compelling enough reason to use this free social media app to grow your business.

Reaching the Younger Generations

Here’s a quick overview of who is on Instagram. If your target market is reflected in these stats, Instagram and Instagram Stories is a great way to reach the younger generation.

• 68% of Instagram users are women
• Instagram is used by 31% of American women and 24% of men
• 59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram
• 72% of teens use Instagram

Ways to Use Stories

What so many people love about Instagram Stories is how they can give you a short look behind the scenes of places and things that interest them. Here are some easy ideas for how to use a 30 second (or less) video to engage with your customers.

• Give a virtual tour of your office and show a sneak peek of a product you’re working on
• Introduce key staff members
• Answer FAQ’s
• Show an inside view of what the creative process looks like in your business
• What do you want your client to walk away with? Everything you post should work towards that goal!

Hopefully these ideas inspire you to start envisioning what your social media presence should look like. As always, if you have questions or want additional help with your social media strategy, reach out to Brilliant Impact. We would love to help you craft a compelling social presence for your followers.