Tips to using paid social media marketing for your event

Leveraging social media to get access to a larger audience is a very powerful way to target an audience that will be receptive to your message.   We were able to grow the reach of our local Options for Women Pregnancy Clinic for their Fall Fundraiser banquet.

Quick Tips for Establishing your event marketing

1. Establish your budget

We worked with a limited budget in mind to slowly ramp up to the event, this increased awareness of the event but didn’t overwhelm viewers.

2. Refine your target audience

We were able to quickly establish a geographical area to target and used several iterations of advertising to market to people we knew would be interested in the fall banquet.

3. Eye catching graphics and video

We used eye catching graphics and videos to increase viewer participation,  video posts have shown to increase conversion rates by 17%!