As an online marketing company, our job is to make your company shine in the digital space. There are many things to consider as you begin your business. Is there room in the market for your products or services? Do you have a core competency that will set your business apart? Do you have the investments you need in time and money to make it happen? The same time you are asking yourself these questions, there is another important item that might slip past your notice. Choosing the right name for your business not only tells people who you are and what you do, but it does so much more than that.
Choosing a Name for Your Online Presence
Choosing the name for your business isn’t a black and white kind of decision. That’s why it can be so difficult! After you have brain stormed idea of names for your business, decide which ones are your best contenders. Then go to Google and type in each name and see what comes up. You are looking to see if there is a lot of other competition with the name you are potentially going to choose. If there are many other businesses or even one prominent one that you see in your Google search that matches or is close to your business name, you may want to reconsider choosing that business name.
Don’t wait too long in your brain storming process to look at the Google results. But you also shouldn’t feel pressured to look at the results too early. Finding a name that jives with your personal style AND has little online competition takes some time.
Choosing the Right Domain Name for Your Business
The next thing you’ll want to consider is the URL you can use. When we are helping our clients with finding the perfect name for their business, we usually do this once we have the name options narrowed down to 1-2 ideas. Here’s how to do it:
- Go to Go Daddy and type in ideas for your domain name in their “search domain” function.
- Look for domain names that are as close to your business name as possible AND has a .com at the end. You can use alternate top level domains (TLD – that’s what .com is) if your business corresponds to that TLD or if you’re planning on staying small and local. But if you’re planning on being a national or international brand, lock down your .com domain right away.
- If you can’t find a URL that works well and is easy to remember, you may need to go back to brainstorming. I know it’s no fun to go backwards, but finding the right name with the right URL is important as your business grows.
- Bonus tip: This article from Forbes has a lot of other helpful tips when choosing a domain name.
What To Do If You Already Have Name That’s Bad For Your Online Presence
Besides completely renaming your business and starting from scratch, you do have options. Here are some ideas of how you can get your website to get good Google search result rankings without having to start all over:
- Continue to work on your website’s SEO. Think about the things your future clients would be typing in to Google to find you and use those keywords on your website. Not too much and not too little though. There is a sweet spot.
- You can also use things like blogs to help your SEO rankings go up. Write blogs that have keywords that will drive clients to your site. Need more help with blogs? We can help with that!
- Create a Google My Business profile. This will help others find you, especially when they’re looking in your area for your product or service.
These are just some of the ways you can make sure that your business will have the best opportunity to have a strong online presence. Need help with figuring all this out? We would love to support you through website design and development, and more. Send us a message or give us a call today to find out how we can help your business have the best online presence it can!