Guess what? People like themselves. They want to read about themselves and be the hero in the story. Humans are inherently self-centric and the reality is that if the information you are presenting is boring to them, doesn’t apply to them, or isn’t about them, they will disengage. That’s why it is imperative to write an inspiring newsletter for your clients.
Write To Your Audience
To write an inspiring newsletter that people will start reading and continue reading, you must write to your audience and about your audience. A great tip when writing your newsletter is to think about a specific person and write as though you are writing only to them.
When you do this you can really hone into the personality of the reader and truly give them information that is exactly what they are looking for.
Newsletters are an important piece of the branding of your business as well as being an essential piece of your marketing strategy. Newsletters have been around for a long time, often in the form of a sheet of paper that goes out to your people. Whether it is updates on what is going on in your child’s kindergarten class to announcing top sales awards at a Fortune 500 company, newsletters are common practice to get information out. Nowadays they are often in an electronic format.
What Is The Intention Of My Newsletter?
Newsletters are great for a variety of purposes. As a result, deciding the intention of your newsletter is the first step in how to write an inspiring newsletter.
Will you be announcing an upcoming event or will it be a review of the past month and all the exciting things your organization has been up to? Will it be a call to action for employees to buy into a new system in your organization?
Once your newsletter’s intention is decided, you must narrow down the talking points that will be presented.
Write An Inspiring Newsletter By Narrowing Your Talking Points
An uncertain talking point needs to be solved. This can be fixed by placing a call to action within the newsletter. Even a case study of a success you have experienced. When you know your intention and have narrowed your talking points you can get pen on paper or fingers on keyboard.
Write To Inform Not To Impress
You don’t need to use big words or introduce highly technical information. When writing a newsletter you want to get straight to the point. After all, you have one page to get a clear message across and keep the readers engaged. Newsletters do allow for creativity but are mainly to get the information to your people.
The main goals are these; be understood and make a difference. Your audience will be interested in the information presented because they understand it. This will benefit them and you! They will come back again next time.
Now that you have a few tips on writing an inspiring newsletter, you are well on your way to success. Get out there and inspire.