Brilliant Impact Blog

News and creative resources from our latest and greatest projects!

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  • digital marketing strategy

    Your Digital Marketing Strategy Can Have a Brilliant Impact

    Have you gotten customers upset because you don’t offer a certain service? Or, notice that your customers are looking for something you don’t offer? Here’s how you can fix that; using marketing.…

  • Marketing Lesson 2 – Terminology

    What do all these marketing terms mean? Like in any industry, there are specific terms that are constantly being used. In marketing, they seem to be endless! From SEO to ROI, the acronyms can…

  • Inspiring Poetry for Creativity

    Don’t you hate it when you get stuck in a creative rut? Nothing is inspiring or motivating, or worse you have writer’s block. We completely understand. As creators and marketing professionals, we…

  • What is Marketing?

    Marketing Lesson 1 – What is it?

    What is Marketing? As a small business owner, you hear a lot about marketing. You’ve heard of different terminologies like search engine optimization (SEO), return over investment (ROI), direct marketing, word of mouth…

  • The Three-Step Method

    The Three-Step Method

    Do you often feel like you are pulling mules when trying to make a sale? Do you struggle to get a yes from customers or clients, or even a reluctant reaction? Here’s…

  • Newsletters - Your Customers Need It

    Newsletters – Your Customers Need It

    Newsletters. What do you think of when you see that word? You’re probably thinking of a nicely folded piece of paper you have received in the mail. Just more advertisements and paper…

  • Why your small business should be on social media

    Why Your Small Business Should Be On Social Media

    Why should your small business be on social media? Is it necessary? Many of us have a love hate relationship with social media. We love to scroll mindlessly through posts, pins and…

  • How to Write an Inspiring Newsletter

    How to Write an Inspiring Newsletter

    Guess what? People like themselves. They want to read about themselves and be the hero in the story. Humans are inherently self-centric and the reality is that if the information you are…

  • Do I Need to Update My Website

    Do I Need to Update My Website?

    Having a great website is a crucial part of owning a business these days. It is almost unheard of to have a business and not have a website. Just having a website…

  • Business Planning in the New Year

    Business Planning in the New Year

    Did you make a new year’s resolution for yourself or your business?  We are well on our way into the New Year, how are those resolutions holding up? Whether or not resolutions…