How do you attract the attention of potential customers on a competitive platform, where there are so many pictures and phrases vying for their attention?
A social media profile gives you the opportunity to stand out. Instead of creating a personal profile, it is better to create a business-centric social media profile. A personal profile requires occasional posting, if any, depending on how hands-on the user is. A business-focused social media profile requires you to post strategically and more often, keeping you consistent and organized. With the right tools and strategies, you will be able to satisfy your customers.
So, why is it important to have social media profiles? Social media profiles allow you to contribute to what is happening in the world around you. You create opportunities to reach, teach and inspire your customers and in the process gain loyalty.
How To Create A Professional Social Media Profile
Here are tips to help you create a professional social media profile:
Establish your presence.
Clearly state who you are, what you do, and why you are the go-to-person with a mission statement. Create a tone for your organization. Tip: Use the same tone for your images, logo, hashtags, and more. Your brand voice and image should be cohesive and consistent with you and your business.
Build your audience.
Building a large, active audience may not happen right away. You need to engage with your audience and let them be heard. Tip: Run polls or live videos to see what your audience would like to learn more about or see. We recommend spending 15 minutes on your social media pages 5-6 days a week. Use this time interacting with your ideal clients. Like their posts, comment on ones that stand out to you and send encouraging messages when appropriate. Avoid being too salesy and fake.
Strong visuals help your audience to follow, like, and buy from you. Create a theme or mood for your images. Note: Keep the platform in mind when creating the content. For example, your Facebook images will look vastly different from the ones you make for Pinterest.
How To Make The Most Out Of Your Social Media Profiles
Here are tips to help you make the most out of your social media profiles:
Manage your presence.
A social media presence helps you to establish why you are the business to seek. Why should your audiences use you over anyone else in your field? Tip: Updating your materials frequently helps you to stay relevant and fresh in your future customers’ minds.
Engage with your audience.
A strong interaction with your audiences indicates that you are making a difference in your field. It is a great way to build trust. Tip: Ways to creatively engage with your audiences include creating unique hashtags, show off your customers success with your product or service, and post customer reviews or testimonials.
Establish areas of expertise.
As a successful business owner. you have unique experience and expertise that you can share with your customers. Tip: Share your insights with empathy, and point prospects to your website to start the process of purchasing from you.
Bonus! Keep Your Funnel In Mind
Keep in mind that while social media profiles are super important for leveraging your digital presence, a website should still be in your funnel to turn prospects into customers. Check out our post “Do I Actually Need a Website” to learn more.
We Can Help
You have a business that truly helps your customers thrive. But often the problem is knowing how to take your business to the next level of growth. Is it through social media or video marketing or what? You have unique insight into your customers needs, now all you need is a solid framework and a knowledgeable guide to draw out your genius and reach those new customers. We can help. Send us a message today and sign up for your no-cost digital marketing audit where we take an overall look at your digital presence and give you free tips on ways you can reach more clients. Cheers to your success!